Grand Cherokee
AMC's program, Chrysler's launch
Grand Cherokee began as AMC's XJC work, arrived under Chrysler, and announced itself when Bob Lutz drove a ZJ through plate glass at the 1992 Detroit show.
The launch driver matters
The famous Cobo Hall stunt is often attributed to Lee Iacocca. The research record points to Chrysler president Bob Lutz with Detroit mayor Coleman Young.
Five generations, shifting missions
ZJ through WL moved from a compact-feeling unibody alternative to a broad range spanning three rows, plug-in hybrid power, and extreme SRT/Trackhawk performance.
Export codes stay visible
WJ/WG and other market distinctions are retained instead of treated as interchangeable spelling.