Easter Jeep Safari · concepts, not turntables

Built for the trail, not the show stand.

Every spring in Moab, Jeep's design studio reveals a batch of wild one-offs — retro tributes, technology flexes, and production previews. It is where the brand publicly argues with itself about what a Jeep should be. Many are the work of design chief Mark Allen.

2005

Jeep Hurricane

Bespoke tube-frame concept

The wildest of them all. Two 5.7 L Hemi V8s — one front, one rear — for 670 hp combined, and a patented four-wheel-steering system with two modes: all four wheels steering the same way so the vehicle crab-walks sideways, and front/rear steering in opposite directions for a zero-foot turning radius that spins in place.

2010

Jeep NuKizer 715

Jeep J8 military platform

Revealed at the 45th Easter Jeep Safari, the NuKizer deliberately fused the DNA of the mid-1960s Kaiser M-715 military truck and the original Gladiator — a modern homage to two 1960s Jeep trucks at once, built on the modern J8 military platform.

2012

Jeep J-12

Long-wheelbase Wrangler pickup

A Mopar Underground pickup concept designed by Mark Allen as a tribute to the classic 1960s–70s J-series Gladiator and Honcho trucks. Frequently cited by enthusiasts as a concept that should have been built.

2016

Jeep Quicksand

Wrangler Rubicon

A Wrangler reimagined as a vintage hot rod — chopped windshield, 392 crate Hemi V8. An early public sign of the appetite that eventually produced the production Wrangler Rubicon 392.

2017

Jeep Luminator

Wrangler (Magneti Marelli lighting)

A lighting-technology showcase: hood-mounted LED bar, A-pillar spotlights, and projector bifunctional headlamps, built with Magneti Marelli.

2018

Jeep Nacho

Wrangler (Jeep Performance Parts)

Named for its paint colour, a rolling Jeep Performance Parts catalog with a 2.0 L turbo four and LED lighting.